Japanese breweries are working to increase their sales in Southeast Asia to make up for slow growth at home.
Sapporo Holdings, which supplies beer to pubs and restaurants in Singapore, began selling its products at supermarkets this month.
Suntory Holdings started selling high-priced beers in Singapore, Vietnam and Thailand from last month and hopes to target affluent consumers.
Asahi Brewery launched full-fledged sales of its beer in Malaysia this month.
The breweries' moves are likely to accelerate, as they need to secure sales in overseas markets to compensate for the stagnant growth in the domestic market caused by the economic slowdown.
A Suntory official says that economic growth and a rising population make Southeast Asia an attractive market.
He says Japanese breweries are still at the starting line, and he hopes consumers in Southeast Asia will appreciate the taste of their beer.