One of the largest international trade fairs on water and power generation in the Middle East has gotten underway in Saudi Arabia.
About 100 companies from Asia and Western countries are participating in the water business fair in Jeddah. They are showcasing their technology in such areas as desalinization and constructing water and sewage systems.
Demand for water has been rising in the Middle East, where rain is scarce, due to increasing populations and urban development. Many countries in the region lack the infrastructure to purify household water and industrial drainage.
Saudi Arabia is seen as a promising market, with its growing needs and wealth generated from the oil industry. The country has been promoting the privatization of water projects since last year, and welcomes the entry of foreign firms.
At the event, Japanese firms explained their technology to Saudi officials.
The Japanese government and the private sector plan to step up efforts to make headway in the water and power generation business, a field already dominated by European companies.